Thursday, 25 February 2016

Germany: The 200th Anniversary of the Birth of Ernst Litfaß (1816-1874)

Ernst Amandus Theodor Litfaß (11 February 1816 – 27 December 1874) was a German printer and publisher. He invented the free-standing cylindrical advertising column which bears his name in German (Litfaßsäule). In 1854 Litfaß proposed putting up columns in the streets of Berlin for announcement and advertising purposes. Allegedly, he was disgusted by the unsystematic and ubiquitous posting of pamphlets, notices and other materials on walls, doors, fences and trees. In December that year he was granted permission to erect such Annoncier-Säulen columns, and on 1 July 1855 the first 100 Litfaß-Säulen were presented in Berlin. Litfaß had a monopoly on his advertising columns and grew rich fast. After his death in Wiesbaden in 1874, the idea of putting up Litfaßsäulen (Litfaß columns or Litfaß pillars) quickly spread to other German cities. Today, they can be found in other countries as well.


Stamps:
2x The 200th Anniversary of the Birth of Ernst Litfaß (1816-1874) - Issued: 11-02-2016 with special first day of Issue postmark

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